What does it really take to build a startup from scratch?
In this episode of the Evolve to Succeed Podcast, host Warren Munson speaks with Josh Williams, co-founder of Town, a new community platform on a mission to help people rediscover and support their local independent businesses. Founded less than a year ago, Town is already building momentum by rewarding shoppers for buying local and connecting communities through tech.
Josh opens up about his journey from a series of side hustles to launching a tech startup with purpose. He talks candidly about the challenges of bootstrapping, managing self-doubt, balancing ambition with reality and why perseverance matters more than ever in the early stages.
This is a must-listen for anyone thinking about launching their own business or curious about what happens behind the scenes during a startup.
Subscribe, share, and leave a review to help more people discover the Evolve to Succeed Podcast!
This episode of the Evolve to Succeed Podcast covers…
How Town is helping revive independent retail
The inspiration behind the idea (and how Amazon played a role)
Lessons from a year of building a startup
Why Josh believes constraint fuels creativity
The highs and lows of early entrepreneurship
The importance of co-founders and complementary skills
Balancing purpose with profit and scalability
Why AI won't replace human connection
Overcoming doubt, fear of failure, and burnout
Josh's advice for anyone thinking of starting their own business
00:00 – Intro
01:10 – What is Town and why it exists
03:15 – The mission to revive independent business
06:20 – How the idea for Town began
08:55 – Early startup challenges and first customers
11:20 – The highs and lows of year one
13:40 – Lean building and bootstrapping lessons
17:00 – Self-funding vs raising capital
19:40 – Why focus and persistence matter
23:20 – Planning Town's growth and data insights
28:50 – Facing failure and overcoming doubt
31:40 – The importance of co-founders
36:30 – AI and the future of human connection
40:35 – Lessons from the Evolve Accelerator experience
47:20 – Josh's top advice for aspiring founders
50:00 – Closing reflections
What does it really take to build a startup from scratch?
In this episode of the Evolve to Succeed Podcast, host Warren Munson speaks with Josh Williams, co-founder of Town, a new community platform on a mission to help people rediscover and support their local independent businesses. Founded less than a year ago, Town is already building momentum by rewarding shoppers for buying local and connecting communities through tech.
Josh opens up about his journey from a series of side hustles to launching a tech startup with purpose. He talks candidly about the challenges of bootstrapping, managing self-doubt, balancing ambition with reality and why perseverance matters more than ever in the early stages.
This is a must-listen for anyone thinking about launching their own business or curious about what happens behind the scenes during a startup.
Subscribe, share, and leave a review to help more people discover the Evolve to Succeed Podcast!
This episode of the Evolve to Succeed Podcast covers…
How Town is helping revive independent retail
The inspiration behind the idea (and how Amazon played a role)
Lessons from a year of building a startup
Why Josh believes constraint fuels creativity
The highs and lows of early entrepreneurship
The importance of co-founders and complementary skills
Balancing purpose with profit and scalability
Why AI won't replace human connection
Overcoming doubt, fear of failure, and burnout
Josh's advice for anyone thinking of starting their own business
00:00 – Intro
01:10 – What is Town and why it exists
03:15 – The mission to revive independent business
06:20 – How the idea for Town began
08:55 – Early startup challenges and first customers
11:20 – The highs and lows of year one
13:40 – Lean building and bootstrapping lessons
17:00 – Self-funding vs raising capital
19:40 – Why focus and persistence matter
23:20 – Planning Town's growth and data insights
28:50 – Facing failure and overcoming doubt
31:40 – The importance of co-founders
36:30 – AI and the future of human connection
40:35 – Lessons from the Evolve Accelerator experience
47:20 – Josh's top advice for aspiring founders
50:00 – Closing reflections
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Evolve to Succeed
