In this exciting episode, Warren Munson talks to Ben Boon, co-founder of Pom Pom London, one of the biggest rising luxury brands in the UK. Ben discusses the exceptional growth of Pom Pom London and the challenges he and his business partner Harry Griffiths faced.
The episode covers the brand's evolution, the secrets to their e-commerce success, and the sacrifices made to achieve growth. Ben shares insights into what it takes growing Pom Pom London, from building a community to expanding into America with TV shopping channels.
He discusses the emotional and analytical aspects of the business, family dynamics, and the pursuit of personal success. The episode also includes a special offer for listeners looking to purchase a handbag from Pom Pom London, so you won’t want to miss this!
This episode of Evolve to Succeed covers…
● Pom Pom London has experienced exceptional growth, from a turnover of £38,000 in 2020 to a turnover of more than £24 million in 2023.
● E-commerce has been key to Pom Pom London’s success, with a strong focus on creative marketing, customer service, and aftercare.
● Ben Boon acknowledges the personal sacrifices made, including long working hours and the decision to stop playing professional hockey to focus on the business.
● The brand has an impressive community of half a million customers - emphasising quality, customer service, and a strong brand identity.
● An e-commerce brand expanding into retail can present challenges in working capital and logistics.
● Running an e-commerce business requires constant attention and the need to balance emotion and analysis.
● Ben and Harry’s families have played a significant role in the business's journey and success.
● Listeners can enjoy a special discount on handbags from Pom Pom London using a code mentioned in the episode.
Chapters
00:00 First Years
18:38 E-Commerce Success
23:57 Capacity
31:41 Personal Sacrifice
33:09 Challenges
35:30 Retail?
40:45 E-Commerce Insights
58:10 Family
59:53 Personal Success
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