Nicky Rudd, founder of Padua Communications, demystifies the minefield of PR & communications, talks about working with her husband and how she went from teacher and journalist to business owner.
Show Notes:
(2:42): Background in teaching and early career in PR
(7:14) Maintaining that teaching spirit with monthly free event for business owners
(8:16) Career at BBC
(12:15) Advantages of volunteering
(13:20) Differences between being business owner and being MD for somebody else
(14:45) Tips for people thinking of getting an MD for their own business
(16:08) Progressing further to opening own agency and employing freelancers only
(20:30) How to create team spirit while only employing freelancers
(22:02) Husband joining business
(24:26) Hints and tips on running business successfully with husband/wife/partner
(26:35) Things every business owners should consider about their PR & comms strategy
(31:37) In-house marketing vs. using an agency
(34:00) Where is PR & comms going in the next ten years?
(38:35) Affects of pandemic on the agency
(40:43) What hard thing are you not doing enough of?
(44:30) How do you build your resilience?
(49:35) Personal definition of success
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