Katie Street, founder and managing director of marketing and advertising agency Street Agency, talks about starting a second business, four day weeks and the effects her entrepreneurship is having on her daughter.
Show Notes:
3:24 - Setting out on her own
6:33 - Dream vs. reality of running your own business
10:37 - The challenges of working in a niche sector
14:51 - The importance of a mentor
16:20 - Biggest digital marketing mistakes and how to fix them
20:16 - Digital vs. Traditional marketing
23:19 - Tips on how to stand out from the marketing crowd
28:02 - Advantages of having a podcast
29:34 - Leveraging your content successfully
36:03 - Adapting to challenges of leading your own business
37:42 - Implementing a four-day week
39:51 - Starting a second business
41:49 - Starting a business on your own vs. starting with partners
44:03 - What hard thing are you not doing enough of?
45:15 - Effect of running own business on personal life and daughter
48:44 - On building resilience and getting through tough times
50:09 - Personal definition of success
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